Martin Ruegenberg –

Goodbill

2023–Today

Goodbill is changing the healthcare industry by making medical billing more transparent and helping people lower their hospital bills. They needed a designer to improve their brand identity, create marketing materials, and bring consistency to their visual style across digital and print.

Since joining them, I’ve redesigned their website, built a design system, and helped shape a visual identity that works across different formats. I continue to support Goodbill with branding, presentations, brochures, social media content, and newsletters.

Team

Capabilities

UX/UI

Prototyping

Wireframes

Responsive Design

Design Systems

Documentation

Handouts

Creative Direction

Brand Guidelines

No-Code Development

Presentations

Icons

Illustrations

Industry

Healthcare

B2B

Testimonial

Working with Martin has been a game-changer for Goodbill. We came to him at a critical time, needing to shape our brand into something fresh, credible, and scalable while conveying how different we are. Martin quickly assessed our needs and delivered solid brand guidelines and materials that became the building blocks of our identity.

When we needed fun and engaging event collateral on tight deadlines, he delivered with creativity and flexibility, understanding the unique challenges of being a startup. Beyond his exceptional work, Martin stands out for his communication and partnership—always responsive, accommodating, and offering thoughtful recommendations to elevate the final product.

Thanks to him, our brand has been elevated, and we constantly receive compliments on our marketing materials and website. We’d recommend Martin to anyone—reluctantly, though, because once the word gets out, everyone will want him!

Leslie Kwoh

Head of Growth, Goodbill

When I Joined

Goodbill needed help developing a clear branding approach, designing conference materials like brochures and flyers, and creating digital assets for webinars and social media. Their website needed improvements in usability and consistency, and they wanted templates to make future design work easier for their team. They were looking for someone who could bring all these elements together while keeping everything aligned with their brand.

Since Then

Since then, I’ve redesigned their website to make it clearer and more user-friendly, expanded their color palette and typography, and built a design system to keep everything consistent. I’ve created a wide range of marketing materials, from brochures and handouts to conference booth designs.

I’ve also designed presentations and newsletters that help them communicate more effectively and developed templates for social media and internal documents so the team can continue producing on-brand content with ease. My work with Goodbill has gone beyond their initial needs, giving them a stronger, more flexible brand that works across all their platforms and mediums.

Let’s create something great together.

Send me a message

Back to the top

English? Español? Italiano? Deutsch? Let’s talk!

Book an Intro Call

Work

Instagram

X

Martin Ruegenberg

Work with me

Goodbill

2023–Today

Goodbill is changing the healthcare industry by making medical billing more transparent and helping people lower their hospital bills. They needed a designer to improve their brand identity, create marketing materials, and bring consistency to their visual style across digital and print.

Since joining them, I’ve redesigned their website, built a design system, and helped shape a visual identity that works across different formats. I continue to support Goodbill with branding, presentations, brochures, social media content, and newsletters.

Team

Capabilities

UX/UI

Prototyping

Wireframes

Responsive Design

Design Systems

Documentation

Handouts

Creative Direction

Brand Guidelines

No-Code Development

Presentations

Icons

Illustrations

Industry

Healthcare

B2B

Testimonial

Working with Martin has been a game-changer for Goodbill. We came to him at a critical time, needing to shape our brand into something fresh, credible, and scalable while conveying how different we are. Martin quickly assessed our needs and delivered solid brand guidelines and materials that became the building blocks of our identity.

When we needed fun and engaging event collateral on tight deadlines, he delivered with creativity and flexibility, understanding the unique challenges of being a startup. Beyond his exceptional work, Martin stands out for his communication and partnership—always responsive, accommodating, and offering thoughtful recommendations to elevate the final product.

Thanks to him, our brand has been elevated, and we constantly receive compliments on our marketing materials and website. We’d recommend Martin to anyone—reluctantly, though, because once the word gets out, everyone will want him!

Leslie Kwoh

Head of Growth, Goodbill

When I Joined

Goodbill needed help developing a clear branding approach, designing conference materials like brochures and flyers, and creating digital assets for webinars and social media. Their website needed improvements in usability and consistency, and they wanted templates to make future design work easier for their team. They were looking for someone who could bring all these elements together while keeping everything aligned with their brand.

Since Then

Since then, I’ve redesigned their website to make it clearer and more user-friendly, expanded their color palette and typography, and built a design system to keep everything consistent. I’ve created a wide range of marketing materials, from brochures and handouts to conference booth designs.

I’ve also designed presentations and newsletters that help them communicate more effectively and developed templates for social media and internal documents so the team can continue producing on-brand content with ease. My work with Goodbill has gone beyond their initial needs, giving them a stronger, more flexible brand that works across all their platforms and mediums.

Let’s create something great together.

Send me a message

English? Español? Italiano? Deutsch? Let’s talk!

Book an Intro Call

Back to the top

Work

Instagram

X

Martin Ruegenberg

Currently available for

2 hr/day

Martin Ruegenberg

Work with me

Martin Ruegenberg

Currently available for

2 hr/day

Work with me

Goodbill

2023–Today

Goodbill is changing the healthcare industry by making medical billing more transparent and helping people lower their hospital bills. They needed a designer to improve their brand identity, create marketing materials, and bring consistency to their visual style across digital and print.

Since joining them, I’ve redesigned their website, built a design system, and helped shape a visual identity that works across different formats. I continue to support Goodbill with branding, presentations, brochures, social media content, and newsletters.

Team

Capabilities

UX/UI

Prototyping

Wireframes

Responsive Design

Design Systems

Documentation

Handouts

Creative Direction

Brand Guidelines

No-Code Development

Presentations

Icons

Illustrations

Industry

Healthcare

B2B

Testimonial

Working with Martin has been a game-changer for Goodbill. We came to him at a critical time, needing to shape our brand into something fresh, credible, and scalable while conveying how different we are. Martin quickly assessed our needs and delivered solid brand guidelines and materials that became the building blocks of our identity.

When we needed fun and engaging event collateral on tight deadlines, he delivered with creativity and flexibility, understanding the unique challenges of being a startup. Beyond his exceptional work, Martin stands out for his communication and partnership—always responsive, accommodating, and offering thoughtful recommendations to elevate the final product.

Thanks to him, our brand has been elevated, and we constantly receive compliments on our marketing materials and website. We’d recommend Martin to anyone—reluctantly, though, because once the word gets out, everyone will want him!

Leslie Kwoh

Head of Growth, Goodbill

When I Joined

Goodbill needed help developing a clear branding approach, designing conference materials like brochures and flyers, and creating digital assets for webinars and social media. Their website needed improvements in usability and consistency, and they wanted templates to make future design work easier for their team. They were looking for someone who could bring all these elements together while keeping everything aligned with their brand.

Since Then

Since then, I’ve redesigned their website to make it clearer and more user-friendly, expanded their color palette and typography, and built a design system to keep everything consistent. I’ve created a wide range of marketing materials, from brochures and handouts to conference booth designs.

I’ve also designed presentations and newsletters that help them communicate more effectively and developed templates for social media and internal documents so the team can continue producing on-brand content with ease. My work with Goodbill has gone beyond their initial needs, giving them a stronger, more flexible brand that works across all their platforms and mediums.

Let’s create something great together.

Send me a message

English? Español? Italiano? Deutsch? Let’s talk!

Book an Intro Call

Back to the top

Work

Instagram

X

Martin Ruegenberg